Books by Brian Cook
DON’T QUIT — The HOW Behind Success
DON’T QUIT cuts through the noise of motivational hype and delivers the real, practical HOW behind personal success. Built around the powerful DON’T QUIT System™, this book teaches you how to define your direction, own your mistakes without shame, navigate adversity with discipline, and train your mind to see opportunity instead of obstacles.
If you’ve ever felt stuck, overwhelmed, or on the edge of giving up, DON’T QUIT gives you the system, structure, and mindset you need to keep going — no matter what stands in your way. This isn’t inspiration. It’s transformation through clarity, discipline, and relentless follow-through.
STOP IF'N AND START WHEN'N™ — How to Break Free From Excuses and Build a Life of Action, Identity, and Momentum
STOP IF’N AND START WHEN’N™ reveals the hidden mindset that keeps people stuck in hesitation, excuses, and “someday thinking.” Using the powerful IF'N → WHEN’N Transformation System™ and the identity-based W.H.E.N.N. Loop™, this book shows you how to break free from the excuses that hold you back and finally become a person who starts, moves, and finishes.
Through practical strategies, powerful identity work, and the No Excuses standard, this book teaches you how to turn intention into action, fear into forward motion, and excuses into unstoppable lifelong momentum. WHEN’N isn’t a moment — it’s who you become.
